FOCUS GROUP
Category: Joint Decision Making
Number of Participants: -15
Participant Profile: Extraverted
Expertise: Requires Expertise
Participant Eligibility: Low Eligibility
Duration: 1 Day
Budget: Low
Venue: Indoor
Online: +
What are Focus Group Discussions?
These are the meetings where the people in the focused group express their opinions on the determined topic, the reasons for preference and the value of the topic are discussed in a comfortable environment.
Advantages
Inexpensive
Its format is flexible, changeable
Allows participants to socialize
Allows elaboration of opinions
It is simple and understandable
Provides direct information from the target audience
Disadvantages
Multiple voices can prolong the process
Participants can make group decisions instead of making individual decisions by being influenced by each other.
How is a Focus Group Planned?
STEP 1: Identifying the topic and preparing the questions to be asked to the focus group
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STEP 2: Identifying focus group stakeholders and moderator
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STEP 3: Conducting the focus group meeting: during the meeting, the moderator asks the participants the determined questions and prepares the meeting notes by summarizing the topic and the responses received.
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STEP 4: Preparation of the meeting report: After the meeting, the research team analyzes the results and prepares the final report.
