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Category: Joint Decision Making

Number of Participants: -15

Participant Profile: Extraverted

Expertise: Requires Expertise

Participant Eligibility: Low Eligibility

Duration: 1 Day

Budget: Low

Venue: Indoor

Online: +

What are Focus Group Discussions?

These are the meetings where the people in the focused group express their opinions on the determined topic, the reasons for preference and the value of the topic are discussed in a comfortable environment.


Its format is flexible, changeable
Allows participants to socialize
Allows elaboration of opinions
It is simple and understandable
Provides direct information from the target audience


Multiple voices can prolong the process
Participants can make group decisions instead of making individual decisions by being influenced by each other.

How is a Focus Group Planned?

STEP 1: Identifying the topic and preparing the questions to be asked to the focus group

STEP 2: Identifying focus group stakeholders and moderator

STEP 3: Conducting the focus group meeting: during the meeting, the moderator asks the participants the determined questions and prepares the meeting notes by summarizing the topic and the responses received.

STEP 4: Preparation of the meeting report: After the meeting, the research team analyzes the results and prepares the final report.

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